obama seems to have mastered this whole thing. the microtargeting, the sophisticated analysis, there's a little thing called the voters and things called issues and how you get voters energized in your candidacy and in your platform. i think we lose a great deal of that in when we start talking so much about what is it going to take -- >> wait. defend that. defend that. >> i'll second the motion. >> i'm going to argue both of you. >> i'll second the motion. it's become a science, this microtargeting of voters. you lose sight of the people, lose sight of the issues on the ground. however, if you have field offices in all the communities, counties in ohio, you are trying to engage people on the ground. it's better than the air war, which republicans relied on. here is the deal. to me, the democrats, at best are trying to expand the electorate. right? we are going to see a lot of fighting come november 6th. the republicans talk a good game on that, but they are not doing that. they are doing the ad war, bringing in the big guns. >> t